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One client, multiple brands.

Branding, web, and print design.

Lauren Leader came to Weller Smith Design to launch her non-profit website, create a personal brand, design her first book cover, and create a website for a local election.

All In Together

We launched the original branding and website for Lauren’s non-profit, All in Together, in 2025 and then reimagined it in 2016 with a custom-built backed that is flexible and easy to use. The branding is clean and crisp and works well across print and digital platforms. They have created marketing materials, like T-shirts, bags, and notebooks, and use infographics to share metrics for their audience.

 

The Requirements

  • Create a visual brand that is unique, modern, and forward-thinking to attract a more diverse audience.
  • Design a website to help the candidates to reach a wider audience and to share their insights for the upcoming election.
  • Develop a mobile-responsive website in WordPress that is easy to update and will grow over time, as needed.

Additional Graphics

LaurenLeader.com

In addition to working with Lauren on All in Together, she also reached out to us to design her personal website. This site has been reimagined 3x over the last 5 years to grow with her and to represent the different phases of her professional experience. The recent goal of her relaunch (April 2019) was to put more focus on her active media presence. From television, opinion pieces, and interviews, to podcast and radio appearances and features, we wanted to highlight her latest appearances and to show the breadth of her experience.

Awards & Accolades

Two-Time GDUSA Award Winner!

2016 GDUSA Web Design Award for her original Website Design

2018 GDUSA Web Design Award for her redesign

The Requirements

  • Create a visual brand that is unique, modern, and forward-thinking to attract a more diverse audience.
  • Design a website to help the candidates to reach a wider audience and to share their insights for the upcoming election.
  • Develop a mobile-responsive website in WordPress that is easy to update and will grow over time, as needed.

Moving Harrison Forward

When Lauren told us she was running for office in Harrison, New York, we appreciated the opportunity to support her. Weller Smith Design did the branding on this project to present a cohesive platform for the candidates. We designed and developed the website and continue to support them on this journey.

The Requirements

  • Create a visual brand that is unique, modern, and forward-thinking to attract a more diverse audience.
  • Design a website to help the candidates to reach a wider audience and to share their insights for the upcoming election.
  • Develop a mobile-responsive website in WordPress that is easy to update and will grow over time, as needed.

Crossing the Thinnest Line

When Lauren was working on her first book, Crossing the Thinnest Line, she requested Weller Smith Design to work on the cover design. It was an honor to work with Lauren and the publisher on this project.

The Requirements

  • Create a visually appealing cover to represent the timely topics covered in this book.
  • Hardcover, jacket

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