Branding fit for a CEO

The Design Mission:

To create a swoon-worthy brand across multiple touch-points, for print and web, to attract ideal clients.

Creating the Front Row CEO Brand

Jen Lehner, creator of Front Row VIP, Front Row CEO, and the Front Row CEO Planner came to Weller Smith Design initially to uplevel her Front Row CEO branding. She wanted something that would feel like something a CEO would want to be part of. Something that was strong, clean, modern, yet classic, and straddled between feminine and masculine with flair. Once we got started with the branding, we could see the potential for additional products like the website, a custom planner, and more. From there, a great partnership was born, and below are just a few of the amazing things we created together.

Jennifer on working with WSD

Working with LeAnna has completely changed the way that I think of my business, the way that I see
my business, and the way that other people see my business.

Front Row CEO Sales Page

The Front Row CEO Sales Page was created for Jen’s signature course that helps CEO’s to find their “perfect match” Virtual Assistant. The results that the members get from this course are incredible and once they find the perfect assistant, their business results and performance improve dramatically. In this sales page, we used all of the textures and patterns that were created for the brand and it is still one of our favorite end products!

The Requirements

Create a new WordPress, mobile-responsive website.
Design to be on brand, high-end, and visually pleasing.
Creative use of visual elements to lead you through the content.
The backend must be easy to update.
Provide easy-to-follow how-to videos for updates.

Front Row CEO Content Planner

The Front Row CEO Content Planner is one of Jen’s signature products. She had been teaching content planning before she decided to turn her knowledge into a standalone product. She wanted something high-quality, easy to use, and beautiful…so we got to work! This planner along with her system, helps you to create 3 months of consistent, compelling, and strategic content in just 2 hours!

The Requirements

Create a custom system to guide the user through the content creation process.
Custom chards and graphs were created to further organize the user and their content.
Beautiful and easy-to-read typography.
Elegant paper selection for a high-quality experience.
Opens flat with ample space for writing.

The Requirements

Create a custom system to guide the user through the content creation process.
Custom chards and graphs were created to further organize the user and their content.
Beautiful and easy-to-read typography.
Elegant paper selection for a high-quality experience.
Opens flat with ample space for writing.

Front Row VIP Branding and Membership Graphics

Front Row VIP is where it all started for Jen and her Front Row brand. Jen has been collecting and curating all of the latest tools and tips to help small business owners unlock the power of technology in their businesses. She makes it easy to understand and always brings in the smartest and most creative business owners to provide even more value to her teachings. We worked with Jen to uplevel the VIP Membership experience with a new brand identity and updated the graphics used in Kajabi.