Why Weller Smith Design?
Our team combines innovative thinking to develop meaningful, authentic brands for companies of all sizes. We invest the time needed to fully consider the possibilities for each client’s individual needs, developing a customized approach to achieve our client’s strategic objectives.
No cookie-cutter results here!
We develop a thoughtful, well-defined approach to each project, providing regular touch points that keep our customers involved in every step of the process. Put our highly skilled team of experts to work for you to ensure you have the best and most creative minds working on your project.
At Weller Smith Design, we are focused on the big picture and pride ourselves in providing a variety of unique solutions for our clients. We will equip your team with the tools necessary to build your brand, offering a wide range of support that continues well after launch.
Take a look at some of our work and discover the many ways Weller Smith Design can redefine your brand and add the best possible value to your organization.
Work With Us
Client Kudos
This project was huge and her team was all invested to see our project succeed. We are so happy with our new professional looking website and functioning online store. Read More.
The WSD team brought my vision into reality PERFECTLY. Every element of design and execution made me feel like they were reading my mind!
Read More.
After working with LeAnna, she created not only a website, but an entire brand for me, and she made it very clear for my customers and clients to understand who I am and what I do. Read More.
What may feel overwhelming becomes a fun and exciting project. In a nutshell, they provide outstanding service, are very responsive and full of creativity!
Read More.
I hired Weller Smith Design because I was looking for a company who understood my business and cared about my brand and style.
Read More.
I hired Weller Smith Design, because I wanted to get to that next level…to attract a more high caliber kind of client, the kind of people that I really wanted to work with. Read More.
BRAND REVIEW
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BRAND REVIEW
Are you ready to UpLevel Your Brand? Subscribe and receive our FREE Brand Audit Guide to find out.
ABRAMS
ALL IN TOGETHER
AMERICAN EXPRESS PUBLISHING
AMERICAN EXPRESS ELITE TRAVELER
AMERICAN EXPRESS SKYGUIDE CLUB
ARTISAN BOOKS
AUTHENTIC INSIGHT
COUNTRYMAN PRESS
FOOD & WINE MAGAZINE
FOOD & WINE CONNOISSEUR CLUB
FREEHAND MARKETING
GLOBE PEQUOT PRESS
HAUTE STOCK
HANDLE THE HEAT
HEALTH SIMPLE
INDUSTRIAL PRESS
INFORMED ATHLETE
INKWELL TEAM
LENDONATE
LOEWY DESIGN
LYONS PRESS
MANGO MUSE EVENTS
MS AUSTRALIA
THE METROPOLITAN MUSEUM OF ART
THE MORGAN LIBRARY
THE NATIONAL GALLERY OF ART
THE PHILADELPHIA MUSEUM OF ART
READER'S DIGEST
RIZZOLI
SAVE THE CHIMPS
SKYHORSE PUBLISHING
SPLENDA
STEWART, TABORI & CHANG
THE STONY BROOKSIDE BED & BIKE INN
TILTON FENWICK
TODD HERMAN, 90 DAY YEAR
TRAVEL + LEISURE FAMILY CLUB
TRAVEL + LEISURE GOLF CLUB
WEIGHT WATCHERS PUBLISHING
WORKMAN PUBLISHING
![[Self Publishing]
One of our services here at WSD is Book Design.
Living here in NYC, I have been fortunate to have over 17 years experience in the publishing industry with both big and small publishing houses. I have worked with amazing authors, editors, photographers and illustrators across the globe and I appreciate each and every project that comes across my desk.
Recently, I have been designing books for smaller publishers and self-publishers...and have been asked for tips from self-publishers and DIYers, so I thought I would share a few here.
I hope these tips can help you as you dive into your own book design!
1. Know your audience and chose an image, illustration, or title treatment for the cover that will fit with the topic of your book and will resonate with your readers.
2. Get the right permissions to use any image you decide to use. You can find free images from sites like pexels.com or unsplash.com, or you can buy images from sites like istockphoto.com, www.gettyone.com or shutterstock.com.
3. When looking for an image, remember that you will need to place your title, byline, etc on there, so find something that will allow for type.
4. If your background is complex, be sure to keep the type choices simple and clear. You can find different typeface combos at https://www.canva.com/font-combinations/ and https://fontpair.co/ to get you started. These resources use free fonts, but these can guide you with your font choices and give you an idea of where to start.
5. Keep in mind if you are using colors in your typography that the color is easy to read against the background. If you have a light background, use something that will stand out against it and not be too similar in tone, same goes for darker background images, pick a color that will pop. If you have a hard time with finding the right color to use with your image, you could try to use a color block behind the type so it stands out no matter what.
I hope these tips give you an idea as to how to get started wth your own cover project! Please let us know if you plan to publish a book this year...we'd love to see and support your launches!](http://scontent-ort2-1.cdninstagram.com/vp/9e2c3e02f85b873d7436035826db99e8/5BE4AF12/t51.2885-15/e35/s320x320/35999123_637505666594262_9109979651790340096_n.jpg "[Self Publishing]
One of our services here at WSD is Book Design.
Living here in NYC, I have been fortunate to have over 17 years experience in the publishing industry with both big and small publishing houses. I have worked with amazing authors, editors, photographers and illustrators across the globe and I appreciate each and every project that comes across my desk.
Recently, I have been designing books for smaller publishers and self-publishers...and have been asked for tips from self-publishers and DIYers, so I thought I would share a few here.
I hope these tips can help you as you dive into your own book design!
1. Know your audience and chose an image, illustration, or title treatment for the cover that will fit with the topic of your book and will resonate with your readers.
2. Get the right permissions to use any image you decide to use. You can find free images from sites like pexels.com or unsplash.com, or you can buy images from sites like istockphoto.com, www.gettyone.com or shutterstock.com.
3. When looking for an image, remember that you will need to place your title, byline, etc on there, so find something that will allow for type.
4. If your background is complex, be sure to keep the type choices simple and clear. You can find different typeface combos at https://www.canva.com/font-combinations/ and https://fontpair.co/ to get you started. These resources use free fonts, but these can guide you with your font choices and give you an idea of where to start.
5. Keep in mind if you are using colors in your typography that the color is easy to read against the background. If you have a light background, use something that will stand out against it and not be too similar in tone, same goes for darker background images, pick a color that will pop. If you have a hard time with finding the right color to use with your image, you could try to use a color block behind the type so it stands out no matter what.
I hope these tips give you an idea as to how to get started wth your own cover project! Please let us know if you plan to publish a book this year...we'd love to see and support your launches!")
![[WORK IN PROGRESS] Something cool is coming soon! Can’t wait to share the process that we used for this upcoming rebrand and site launch! Stay tuned!](http://scontent-ort2-1.cdninstagram.com/vp/a5eb2e81d0e80ddba34f71932f90dd20/5BCE387C/t51.2885-15/e35/c0.17.1080.1080/s320x320/35575790_269989147077455_901577454349451264_n.jpg "[WORK IN PROGRESS] Something cool is coming soon! Can’t wait to share the process that we used for this upcoming rebrand and site launch! Stay tuned!")
