The Marvelous Mrs Maisel, Limited Edition

Maxwell House Haggadah Passover Seder Service

When Weller Smith Design was approached to work on this project, it was a no-brainer. As fans of the Amazon Prime Original show, The Marvelous Mrs. Maisel, we couldn’t say no. The project utilized the nostalgia of the time period from the show, combined with the traditionalism behind Maxwell House’s Haggadah for Passover’s Seder dinner, to come up with a limited edition. Maxwell House has been distributing free Haggadah Passover Seder Service books in the United States since 1932 and it was an honor to be part of such an American tradition.

This retro vibe Haggadah was available through Amazon for a limited time in 2019 when you ordered certain Maxwell House Coffees.

The Requirements

  • Recreate a vintage Maxwell House Haggadah using the Mrs. Maisel brand styling
  • WSD provided the art and the content, and an old version of the Maxwell House Haggadah
  • WSD found typefaces and typeset product on a tight timeline

On the Web

Check out all the places talking about Midge’s New 1958 Edition Maxwell House Haggadah Passover Service.

Jewish Telegraphic Agency Maisel Haggadah The hitchn logo Media Post Logo Maisel Haggadah

Nosh Logo Maisel HaggadahSouthern Living Logo Maisel HaggadahThe New York Jewish Logo Maisel Haggadah


Forbes Logo Maisel HaggadahBusiness Wire Logo Maisel HaggadahUSA Today Logo Maisel Haggadah

Forbes Logo Maisel HaggadahNew York Post Logo Maisel HaggadahCNN Logo Maisel Haggadah

Ready to Work With Us?


to fill out this super short questionnaire so we can get to know you!