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The Wooden Skillet

Erin Jensen

Custom Branding and Web Design

Erin came to Weller Smith Design because she was ready to take her successful food blog to the next level. She wanted something high-end and clean that would reflect her personal style as well as attract bigger brands to align her work with. Erin creates recipes for specific dietary needs and also wanted her new site to better reflect them and also be easier for users to find. We created a clean color palette, built out her categories, and provided strategic direction to better organize the site for ease of use.

The Requirements

  • Elegant and modern brand elements
  • Brand elements including logos, patterns, and colors
  • Brand guideline
  • Category strategy and reorganization
  • Custom design for Category Archive pages
  • Custom WordPress child theme
  • WordPress Development

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