Branding and Design for a Serial Entrepreneur

Nicole Culver

Nicole is a serial entrepreneur who started out as a health and fitness blogger and transitioned into product development when she created Blissful Eats, her granola line. When she was ready to refocus her business, she realized that her brand had become a bit confusing for her audience and that she needed to rebrand everything from the ground up. She had tons of old content that was no longer serving, her, but still brought in relevant traffic to her site, and the visuals of the brand no longer fit with where her business was heading. She reached out to Weller Smith Design to help her to dial everything in and create a brand that could grow with her. Over the past 5 years, WSD has been fortunate to continue to work with Nicole, and is in the process of building out Nicole Culver 3.0, so stay tuned!

We created a flexible logo set that could be used across digital, and print, and in different locations such as on stationery, social graphics, and more.

We went with a classic look and feel that could grow with her over time and as her business evolved.

The Requirements

Create a classic brand that is timeless and can grow over time
Elements from her daily life were used as inspiration for the brand color palette
Translate the branding into a cohesive website to reflect her new business direction and offerings
Create a new podcast logo and graphics
Design custom planner with her proprietary planning system