Informed Athlete

Branding and WordPress Website Design and Development

When we were approached by Julie Allen, of Informed Athlete, she was looking for guidance with their upcoming rebrand. She and Rick were in the middle of reviewing their assets, reorganizing content, and up-leveling their messaging. While in the midst of this important part of a rebrand, they were ready to get the visual side of the uplevel started.

Once reviewing their current brand materials, we spoke with them about moving away from the “collegiate” look, to a more professional, high-end aesthetic that mimicked the sportswear companies that the student-athletes and their parents already know, like, and trust.

They loved this idea, and so we ran with it! We set out to create a dynamic, youthful, and trustworthy reference that student-athletes, their parents, and industry colleagues.

The Requirements

Rebrand to look more professional and next level
Reorganize the website for ease of use
Mobile-responsive WordPress Website

Awards & Accolades

Weller Smith Design was honored to receive a Rose Gold Award for the 2019 MUSE Creative Awards. At its core, MUSE Creative Awards is an international competition for creative professionals who inspire others to greater heights. With their concepts, ideas, or designs, these creatives light a fire in others to strive further, thus becoming a muse.

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What we loved about working with Rick and Julie Allen, Informed Athlete

First, and foremost, Rick and Julie Allen are a top-notch team! They have clearly defined roles in the company which made it a breeze to work with them. Rick is the face of the business and has built an amazing company to help young athletes navigate the complete maze that is colleague sports. Julie is the mastermind of all things digital and marketing. Her organizational skills complemented the way we work with clients and the process was an absolute dream. The main focus of this rebrand was to take the business to the next level and to create a more professional and modern look and feel. We built out a color system to reflect the different specialties of the business and gave them a robust, yet easy-to-navigate front-end design for their website. There was a lot of content to reorganize and many nuances to take into consideration with the redesign. We are so happy with the results and the site still looks fresh to this day.