Ever wonder how to turn a viral success into a money-making product? Or how to navigate the intricate, sometimes overwhelming world of self-publishing? Our latest podcast episode explores the self-publishing journey and more, with our guest Tessa Arias, founder of Handle the Heat, and professionally trained chef and cookbook author.
Tessa’s journey from creating viral cookie posts and ebooks to successfully self-publishing a beautiful hardcover cookbook is as inspiring as it is insightful. In our in-depth conversation, she takes us through the steps of her publishing journey, highlighting the significance of having a clear vision for the final product and the joy of imagining readers flipping through her book in their own kitchens.
But it’s not just about the book creation process; Tessa delves into the behind the scenes of how design, content, and photography blend together to create an enjoyable experience for readers. She discusses the challenges and rewards of crafting content for social media, blogs, and print, and how publishing her cookbook during the pandemic affected her daily routine and motivation.
“Having a strong vision for what you want the final product to be is really what kept me going— just imagining people opening the package with the book in their mailbox and their kids picking out which cookies they wanted their mom or dad to make that day.”—Tessa Arias, Handle the Heat
Tessa also shares her experiences in diversifying revenue streams, creating marketing strategies, and her plans for future book projects. It’s a conversation packed with practical advice, making it a must-listen for aspiring authors and entrepreneurs alike.
What you’ll learn in this episode
- (0:00:00) – Cookbook Self-Publishing & Success
- (0:10:50) – Design’s Role in Cookbook Creation
- (0:16:01) – Virtual Cookbook Creation During Pandemic
- (0:20:00) – Cookbook Production and Sales Lessons
- (0:27:15) – Expanding Business Revenue Streams
- (0:35:48) – Balancing Resources and Pricing Strategy
- (0:45:18) – Future Book Projects and Self-Publishing
If you’re ready to take the leap into self-publishing, or just curious about the process, don’t miss this insightful episode. Who knows, you might just find the perfect recipe for your own self-publishing success! Happy listening (and baking)!
Episode Resources:
Website: https://handletheheat.com/
Instagram: https://www.instagram.com/handletheheat/
In this episode, Tessa mentioned:
Tessa’s Book on Amazon (affiliate Link): https://amzn.to/3DLw9Vx
Shopify: www.shopify.com
Shipstation: www.shipstation.com
Colby Assessments: www.kolbe.com
If you are curious about self-publishing and want to learn more about how we can help, check out our Self-Publishing Services.
Weller Smith Design is a Full-Service Boutique Design Agency that provides publishing, self-publishing, branding, web design, and strategy services. We pride ourselves in being the Boutique Agency of choice for Thought Leaders like you.
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