Handle the Heat by Tessa Arias

Tessa came to Weller Smith Design looking to UpLevel her brand. She already had a widely successful baking blog, but in looking at her goals, she knew she wanted to refine her brand to attract higher paying sponsors, to be seen as an influencer in her industry, and to attract more lucrative partnerships with well-known food + lifestyle brands.

HandleTheHeat-Final-Horizontal-Logo(R)-Color

The requirements:

Uplevel entire brand, starting with the logo
Stay on-brand with new styling throughout her online presence
Her site was already a fully-custom wordpress site, so we kept the rebrand custom as well
Wanted a high-end magazine look and fee

Since the Launch:

Created a Beta Course offering for her to test an online baking class structure
Worked through technical issues with Google MarkUp across her entire blog
Implemented a robust “Start Here” page to help guide the user experience through her robust offerings

Launch Day Surprise:

Once her UpLevel was complete, one of her sponsors went back to review their contract because after seeing her new brand, they knew they could incorporate her in more areas of their business. *WIN*

What we loved about working with Tessa:

Tessa is among one of the most driven women we know. She’s not only the sweetest thing ever, but she’s smart and forward-thinking; always looking ahead for ways to build and grow her business. Here at Weller Smith Design, we looove to brainstorm out-of-the-box ideas, and Tessa is always open to hearing our ideas and implementing where they make sense. It’s clients like Tessa that make us truly love what we do.

Update, 2018:

New things are on the horizon as we continue into the Spring of this year…so stay tuned!

From Tessa on working with WSD:

We just launched our new web design and branding with Weller Smith Design and couldn’t be more thrilled. My website before worked fine, but I had outgrown it. It wasn’t up to par with the goals and vision I had for the business, but I wasn’t quite sure how to take it to that next level. The Weller Smith Design team brought my vision for the brand into reality PERFECTLY. Every element of the design and execution made me feel like they were reading my mind! The work was done professionally and on-time. I never had to check in constantly just to get an update on what was happening (like I’ve had to do with many other designers). LeAnna’s impressive print design background and skill set are unmatched. I would recommend Weller Smith Design to anyone looking to create a brand they feel proud of.