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Emily Dodge

Emily came to Weller Smith Design looking for a brand identity for her Coaching Services. She hosts high-end mastermind sessions and was looking for a unique identity based on her core principles.

Project Included:

Logo
Brand Elements
Social Graphics
Business Cards

2017 GDUSA Winner, Branding

Design Samples

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  • #WayBackWednesday #FWClassicinAspen is right around the corner and my feed has been flooded with hype for 2019! Seeing all of the posts reminded me of the vintage flip book VIP invite that I created for the event a few years back. ⠀⠀ ⠀⠀ When I worked at Food & Wine Magazine, the Marketing Art Department was THE. PLACE. TO. BE! They were in charge of creating all the amazing events that the Magazine put on each year. One of those events is the infamous Food & Wine Classic in Aspen. Every Father's Day weekend this event takes over Aspen and brings in the best of the best in the Food Industry along with new vendors, new events, and (always) new adventures for the staff and attendees. ⠀⠀ ⠀⠀ Prior to working at the Mag, I had NO. IDEA. what went into the events that they put on every year - I think there were @ 25+ when I was there. All different sizes. All different locations. The Art Department was in charge of making them ALL look good. The team that ran these events was/IS top-notch and I am so thankful to have learned from the best. ⠀⠀ ⠀⠀ No napkin was left unbranded. No menu went without a frame, and no two events EVER looked the same!⠀⠀ ⠀⠀ Each year the Art Department designed several VIP invites where one would get selected to be produced to be sent out to all the VIP invitees..and when I was there, I was lucky to have mine selected. ⠀⠀ ⠀⠀ I created a Vintage Flip Book that showed our time-lapse of the tents being put up for the Grand Tasting Pavillion. Each flip book was sent in a box filled with newspaper strips and was personalized for each recipient. When they opened the box, they received a handwritten card and the flip book was placed underneath. ⠀⠀ ⠀⠀ The flipbook was housed in a vintage style wrap with thumb holes so the flipbook could be pulled out. ⠀⠀ ⠀⠀ Once you flip through it - you can see the tents raising on the bottom, the sky going from dawn to dusk...and a welcome message appeared in the sky. ⠀⠀ ⠀⠀ I still have a few in my office...those were definitely #funtimes ⠀⠀ ⠀⠀ If you happened to receive one of these, I'd LOVE for you to say HI! I hope you are still a #FWClassicInAspenVIP and I hope you have an awesome time this year!
  • Tough day? We've all been there...and we've all managed to find a way out. Sometimes all you need is a single voice in your ear cheering you on. Consider this my cyber-whisper. See you on the other side!⠀⠀
  • It's #NationalBestFriendsDay ⠀ ⠀ When I was younger, I did not have tons of "friends", But what I ALWAYS had, were a couple of really close friends that I was bound at the hip with...those that I would always be at their house, or they always at mine, and who I knew, no matter how close, or far apart we are...that we knew we could always pick right back up where we left off. ⠀ ⠀ When I look back - I actually preferred to be on my own a lot...maybe because I never really felt like I “fit in”, but also, maybe because I did not really feel like I found my tribe...yet!⠀ ⠀ When I moved to NYC - I found my girls...my second family...and even though we have married, had kids, and some have moved away. We have experienced the highs and lows with each other through babies, losses, marriages, and divorce, through big birthday bashes and tears for those not so celebratory moments. I know that no matter what - we can pick right back up where we left off...and that is something I will cherish and nourish for my entire life.⠀ ⠀ In addition to my life friends/family...I have also gained my biz besties...some of the most amazing female business owners I know. I feel like this group keeps growing and growing, adding new perspectives, tactics, and inspiration to the mix. What I love so much about this group is that I feel like I fit right in.⠀ ⠀ I have owned my own business for over 17 years now, and it can be a lonely road at times. To find a tribe that truly understands what it takes to try, and fail, or try and succeed can be really hard to understand if you are not in the weeds as well.⠀ ⠀ A few things they all these amazing women have in common is:⠀ - They lift each other up, and provide unconditional support - no strings attached⠀ - They are givers and always have the best of intentions⠀ - They are smart, creative, fun, and fun to be around⠀ - They all make me a better person, just by sharing a little bit of themselves with me⠀ ⠀ Thanks to all my Gal Pals! Even if I don’t have our pic here, or even if you are not tagged, if you have become part of my extended circle in any way, you have made an impact on my life...and I am grateful. Love you all. Tag your besties!
  • #thankful 🙏 🌸 Some days we move so quickly that we forget to stop and be thankful of the beauty that surrounds us. 💕💕 We forget to be thankful for the people in our lives. 🇺🇸 And we forget that the freedom that we have, came at the ultimate price for those brave soldiers that have fought to protect our freedom day, after day, after day. 🙌🏼 🌞 So thankful to have this beautiful day to spend with my family and friends. To enjoy all the amazingness that we are #blessed to experience each and every day. Thankful to those that have made the ultimate sacrifice. 🇺🇸🙏💫 #happymemorialday
  • Heading into the Holiday Weekend and admiring some beautiful packaging. 😍#happymemorialday ! 🌽🌭🍔🇺🇸🇺🇸
  • Another #memorablemoment from #blogher19 was getting to meet @hellskitchenfox 2x contestant and 2019 Season 18 WINNER @chefarielfox ! 🎉🎉⠀ ⠀ I am definitely NOT one to stalk a celeb (#introvert), but once I told my sister Sarah how much A) Nate LOVES that show and B) That he was rooting for her to WIN, and C) How Nate does a great Gordon Ramsey impression....she made me step up and get the photo! 🤣⠀ ⠀ THEN, I realized that she is now the Concept Executive Chef of Dos Caminos and I totally HAD to say “Hi!”⠀ ⠀ We’ve been @doscaminos fans for-everrrrr! Awhile back I designed 2 Dos Caminos cookbooks (you can see one if you scroll wayyyy down to the beginning of my IG 👇🏽👇🏽👇🏽) and we have been fans ever since and I think we have been to all of them by now!⠀ ⠀ If you ever go, the #cadillac is our absolute fave drink! We love the #GUAC, the #SKILLET CORNBREAD, I love the salmon and Chad loves the #FAJITAS! 😋⠀ ⠀ Anyway...super shout out and thanks to Chef Ariel for graciously snapping a pic while she was just trying to grab a quick coffee during her break! ⠀ ⠀ My kid was so excited! But more importantly, your panel session was so timely. Loved the real convos that were had. ⠀ ⠀ Can’t wait to hopefully catch you at the DC sometime!
  • Say #hello to my #prosperitygarden! 🌸🌷🌿🌱💫✨🌝 This is something new I am trying this year after having our WSD office #fengshui ’d by @fengshuikate in March. I know, I know....more to come on that experience soon! (It really was magical) 💫🌟 But for now...I am enjoying the door being open, the sun shining, the birds chirping, and my little corner of (soon to be) zen. 🙌🏼 I’ve never “gardened” before, but my mom is a pro, so I’m hoping some of her little tips and tricks rub off on me. 🌸🌷✨ Have you started something new? Or do you have any gardening tips you can give me? Trust me...I need them! 🙈
  • Do you prefer a #paperplanner or a #digitalplanner? 🤔🤔 If you could design your #perfectplanner, what would you include? 🤔🤔 This is @nicoleculver ‘s Shift Planner...3 months of goal setting, gratitude, and daily prompts (link in bio☝🏼☝🏼) 💫💫 One thing I always tell clients who are looking to produce a premium, signature planning system, is to test it out before you get to that #nextlevelplanner. It can still look amazing and well-thought-out, but the high-end version should wait until it has been tested. 👍🏼👍🏼 Have a #faveplanner? Share with us below. 📸: Nicole Culver
  • #followfriday . . Meet my dear friend Alexis from @bewell.community. She and I have been friends for @ 20+ years and have been there for each other through the good times and the not so good times. So to say I was happy when she reached out to me and the team here at WSD to help her with her new business venture, is an understatement...it was an absolute honor! . . We not only fell in love with her brand, but her story has always inspired me, along with so many of our close friends. . . She spent the majority of her years here in NYC within the high-end fashion sector, working alongside and within some of the most demanding brands. When she became a wife and mom, things changed...and recently she took the plunge to connect with other women looking for support and connection amongst a hectic life schedule. . . I won’t tell you the details of her story...you should follow her and check out her site to learn more... but I will tell you this...she is one of the most amazing, resilient, humble, thoughtful, and powerful women I know...I cried when I laid out her pages...but not sad tears...empowered tears as I could see the shedding of what had past, and the beginning of an amazing future...and I am so honored to call her friend. . . It takes a lot of mental strength, vision, and passion to start a business, along with the ability to be vulnerable and share yourself in ways that you do not realize until you are in it. Knowing this, and knowing Alexis...I am so thankful to be a witness from the very first moment that Be Well Community started. . . So be sure to follow her, send some love, and if you need some Community added back into your busy life, definitely check out her page! . . Congrats on the launch Alexis! It was our pleasure to help you bring your vision to life! . . www.bewell-community.com
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