In the latest episode of Beyond the Binding, we sit down with the amazing professionals behind Method Agency, Bekah Sine and Nikki Pierce. Together, Bekah and Nikki offer listeners a guide to mastering modern marketing trends. The Method Agency ladies share how their unexpected friendship, born out of a mutual love for Twilight, transformed into a professional partnership that secured their first major client, none other than Stephenie Meyer herself. This episode is a treasure trove of insights and nostalgia alike. Let’s dive in!
To kick start our conversation, Bekah and Nikki recount how a discovery of their shared obsession with the Twilight series during a college study away program led to the formation of Method Agency. Their passion for blogging about vampires transitioned to landing their first big client, author Stephenie Meyer, catapulting them into the world of digital marketing. Their story highlights the transformative era of the early 2000s, where they built a client base primarily through referrals and honed their digital marketing skills as new modern marketing trends appeared.
“It just came naturally, getting to be on social media when the companies were just beginning… Social media sites were just happening when we were in college. So, I think we kind of learned on the fly and we got to practice a lot of the… digital marketing stuff from our own like fun website side of things and then kind of translate that over to our clients and our day jobs, but then also eventually our own clients in our business.”
As our discussion continues, Bekah and Nikki break down the seismic shift from written content to the visual extravaganza powered by TikTok, offering tips and tricks for authors and businesses aiming to adapt. With a focus “BookTok” and its surprisingly potent impact on book sales, our guests offer strategies for authors to harness this social media sensation. Bekah and Nikki also delve into the buzz around AI and its looming influence on content creation, addressing common fears among creators. The common thread throughout this portion of our chat is an emphasis on navigating change and continued commitment to adaptation.
In the final segments, we shine a spotlight on building a successful author career with Bekah and Nikki’s multifaceted approach to marketing. From setting SMART goals to cultivating authentic audience connections, Bekah and Nikki’s “Ink to Influencer” course teaches authors how to master modern marketing trends and how treating their work like a business can propel their writing careers. By planning their marketing strategies well in advance, and creating engaging content, authors can hope to better connect with their audience and better promote their work.
What you’ll learn in this episode:
- 0:00:00 | Bekah Sine and Nikki Pierce’s Introductions & Backgrounds
- 0:02:37 | How Method Agency Was Founded
- 0:10:13 | Navigating Modern Marketing Trends
- 0:19:31 | Building a Successful Author Career
- 0:25:17 | Supporting Authors With Strategic Marketing
- 0:37:08 | Success in Author Marketing Strategies
If you’re ready to master modern marketing trends, tune in to this episode filled with vampire-inspired beginnings, groundbreaking insights into digital marketing, and practical tips. Don’t miss out on your chance to learn from Bekah and Nikki’s journey—whether you’re navigating BookTok or harnessing AI, there’s something here to spark your next big idea! Join us on Beyond the Binding and let’s elevate your creative journey together.
Episode Resources:
Website: https://wellersmithdesign.com/
Instagram: https://www.instagram.com/wellersmithdesign/
LinkedIn: https://www.linkedin.com/in/leannawellersmith/
If you are curious about self-publishing and want to learn more about how we can help, check out our Self-Publishing Services.
Weller Smith Design is a Full-Service Boutique Design Agency that provides publishing, self-publishing, branding, web design, and strategy services. We pride ourselves in being the Boutique Agency of choice for Thought Leaders like you.
