Have you been dreaming of creating “something” for your audience, but cannot seem to find the words to fully describe what “that” is? Are you stalling with getting your product into the world because you do not know where to start when trying to find someone to help you formulate it, design it, create it, and produce it?
In this interview with Mariah McCullough, Owner and Creator of Because I Decided, we talk about exactly JUST that! Mariah’s inspirational weight loss journey inspired others to start following her on social media. When she realized they were interested in learning from, her she started to create content specifically for them based on her own success path. Once she decided to go bigger by implementing an online program…she knew she needed some sort of supplemental information to go along with it…but she wasn’t exactly sure what those should be, or what they could look like.
*SPOILER ALERT* during this interview, Mariah actually shows us her original POST-IT notes that we started the design from….along with the final product that proves you do NOT have to have your final product in mind when approaching a Design Team to help you formulate your ideas.
If you have that idea, and are not sure how to implement it, or if you are curious about different self-published products that would be a good fit for your business, then you do not want to miss this episode.
Mariah touches on the following in her interview:
- How documenting her own journey helped her to create something to help others
- How she was able to give her tribe what they “asked for”, but then also create something that they actually “needed” to be successful
- How she moved forward with her ideas, even if she did not always have the right words to describe what she wanted
- How finding the right person to collaborate with can open up new ideas and solutions
- How this initial product can pave the way for future business tools
Mariah and her “Because I Decided” brand, continues to inspire followers with her amazing personal transformation. She talks about more than just what she is eating or lifting…she also talks about real challenges, the next level blocks that come once you have lost the weight, and other things that come up once your physical transformation has started. With her guidance, support, and proprietary tools, you too will be able to forge your own personal journey, and document it as well.
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You can find Mariah:
10-Day Low Carb Challenge Kit: https://becauseidecided.samcart.com/products/10-day-low-carb-challenge-kit/
If you are curious about self-publishing and want to learn more about how we can help, check out our Self-Publishing Services.
Weller Smith Design is a Full-Service Boutique Design Agency that provides print, branding, web design and strategy services. We pride ourselves in being the Boutique Agency of choice for Thought Leaders like you.