Do you have a course and are looking for a new way to leverage the work you put into it? Have you ever thought about turning that into a print product?
If so, you will love this conversation that I had with Lyn Lindbergh, the self-proclaimed, Bad Couch Guru! Lyn took her own experiences with trying to get healthy and fit, and created a simplified plan to help people finally get off the couch and start moving so they could finally live a life they love! I had such an amazing time working with Lyn and her team and am happy to share this with you.
In this interview, we talk about why she decided it was time to turn her successful online course into a tactile product and how she went about getting it done! In all fairness, creating a book was nothing new to Lyn. In the past, she had produced her first DIY self-published product…using CANVA(!) She took what she learned from those DIY days and made a conscious decision to try a different route for her, soon-to-be, signature product. In order to do this, she enlisted a team to help her create a high-end product that is well-written, well designed, and professionally produced…still within the print-on-demand method, but using higher-level service providers.
She talks through her full process from online challenge, to course, and then on to her recently published, Couch to Active: The Missing Link that Takes You from Sedentary to Active
She talks about:
- Her vision for this product
- How she enriched the content with personal stories and customer results
- How she found and enlisted a Copy Editor, Proofreader, and Design Team to work with
- The challenges along the way
- And the surprising conversations AFTER the book was published
She does not sugar coat this though – it was a LOT of work, and even she was surprised by everything that went into it. Now, she has her hardcover available through IngramSpark (link below) and her paperback through Amazon’s KDP (link below), this gives her the best of both worlds in terms of distribution and accessibility.
This was definitely a fun interview, and so fitting that the day we had our call was on the actual “Book Birthday!”
If you would like to learn more about Self-Publishing, click the link below to sign up for our upcoming Facebook Live Series, Star Author Status!
[av_button label=’Buy Now’ link=’manually,https://amzn.to/2CqiGnr’ link_target=’_blank’ size=’large’ position=’left’ label_display=” icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ av_uid=’av-2a7tn7′ admin_preview_bg=”]
You can find Lyn:
IngramSpark (where she self-published her hard cover )
Amazon KDP (where she published her paperback)
You can find both hardcover and paperback here:
Weller Smith Design is a Full-Service Boutique Design Agency that provides print, branding, web design and strategy services. We pride ourselves in being the Boutique Agency of choice for Thought Leaders like you.