Are you curious about the possibilities of going from Blogger to Published Author? Or are you interested in learning about what exactly goes into the process of publishing your cookbook? In this jam-packed interview with Tessa Arias, Chef, Author, and Creator of HandleTheHeat.com, she and I talk about all of that and more.

Tessa shares her story of how an agent reached out to her when she was growing her blog and community…and how that relationship helped her go from Blogger to Published Author. Now do not get me wrong – this was not an overnight accomplishment, and, while Tessa’s specialty is all things “sweet”, she does NOT sugar coat the process!

If you are in the process of writing your cookbook, or any book, and are weighing your options between finding an agent or self-publishing, you will not want to miss this episode.

Tessa touches on the following in her interview:

  • The benefits and the drawbacks of traditional publishing
  • What she learned about marketing, publicity, and the sales process
  • How she took what she learned to create her own ebooks, products and more
  • The benefits of co-creating products with your audience
  • Embracing the creative process when publishing on your own

Tessa has grown her brand from a hobby blogging platform to a cohesive lifestyle brand and is fully committed to providing her audience with high-quality content and products. She has self-published e-books and e-cookbooks and is always looking for ways to better serve her audience. She recently launched an improved version of her Monthly Baking Challenge and continues to grow and evolve her brand.

Her story is inspiring to listen to as she takes us through the different phases of her business and how each opportunity helped her to gain more exposure and status as well as how she took her lessons and expanded on them in her own way.

If you are curious about self-publishing and want to learn more about writing, organizing, design, and publicity, then our FREE Star Author Status Workshop series is for you!

We start TOMORROW! Sessions will be held on Facebook on Sept. 25th, 26th, and 27th, at 1pm EST. So click below to save your spot and get into the dedicated Facebook Group!

 

 

You can find Tessa:

www.handletheheat.com

https://www.facebook.com/HandletheHeat

https://www.pinterest.com/handleheat/

https://www.youtube.com/user/TessaAriasTV

https://www.instagram.com/handletheheat/

 

You can find her e-books and cookbooks here:

The Ultimate Cookie Handbook

Tessa’s Christmas Cookies

Holiday Baking

Cookies & Cream

 

Weller Smith Design is a Full-Service Boutique Design Agency that provides print, branding, web design and strategy services. We pride ourselves in being the Boutique Agency of choice for Thought Leaders like you.

 

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