In the latest installment of the Creatively Speaking: Beyond the Binding podcast, we embark on a journey with Susie Mordoh, an event planner turned wellness coach and author, as she unravels the secrets of self-publishing and Amazon product fulfillment. Susie’s transformational story serves as a beacon of inspiration for anyone with a dream to materialize and market their creations. Let’s dive in!
As our conversation begins, Susie shares how her venture into self-publishing began. With the creation of her ‘Feel the Love’ affirmation card deck—a tactile experience designed to spread positivity and empowerment, she not only accomplished a significant goal, she also developed longtime creative partnership with our very own host, LeAnna! As she shares her insights, we delve into the logistics of warehousing, managing bulk shipments, and the intricate process of selling on platforms like Amazon.
In order to build a foundational understanding of the Amazon marketplace, Susie likens this online environment to navigating through a cosmic storm. With her candid revelations, we gain clarity on crucial decisions such as choosing between Amazon product fulfillment and FBM (Fulfillment by Merchant). This portion of our conversation consists of crucial steps of the e-commerce process, including setting up an Amazon Seller Account, pricing strategies, and the coveted Prime status—essential knowledge for success in online retail.
As our chat zooms out, Susie sheds light on the financial reasoning behind a flourishing online business, emphasizing the delicate balance between cost, control, and customer satisfaction. By peeling back the layers of inventory management and strategic decision-making, we gain valuable insights into utilizing Amazon product fulfillment.
“In the beginning we first started working together I would go in and just make sure it was fulfilled the next day. I still kind of do it sometimes, just because [I’m] like mother hen. You just want to make sure they’re doing it, but they always are doing it… and it’s very liberating.”
Our conversation shifts gears as Susie extends a heartfelt invitation to listeners to join her mission of spreading love and positivity. Susie herself plans to accomplish this goal by brainstorming new products that can act as companions to her ‘Feel the Love’ card deck. Additionally, through her social media presence and website, she fosters a community centered on wellness, empowerment, and shared success—a testament to the enduring connections forged in both personal and professional pursuits.
What you’ll learn in this episode:
- 0:00:00 | Susie Mordoh’s Introduction + Background
- 0:02:42 | Positive Affirmation Deck Collaboration
- 0:10:04 | Amazon Seller Account and Inventory
- 0:16:12 | Navigating Amazon Author Pages
- 0:18:32 | Love Is Book Product Overview
- 0:26:35 | Monitoring Sales Fulfillment Process
- 0:31:59 | Amazon Product Fulfillment Process for E-Commerce
- 0:37:02 | Exploring the Concept of Love
Susie Mordoh’s journey from event planning to wellness coaching and authorship illuminates the path for anyone venturing into self-publishing and product fulfillment. This episode offers heartfelt advice and practical strategies for aspiring authors, entrepreneurs, and seekers of wisdom alike, serving as a guidebook through the world of self-publishing. Whether you’re a hopeful beginner or an accomplished author, Susie’s insights provide invaluable resources when determining fulfillment options. Let her story spark your creativity and propel you forward with confidence as you embark on your own adventure in the realm of self-publishing. Embrace the challenges, celebrate the victories, and keep creating magic—your story is waiting to shine!
Episode Resources:
Website: https://wellersmithdesign.com/
Instagram: https://www.instagram.com/wellersmithdesign/
LinkedIn: https://www.linkedin.com/in/leannawellersmith/
If you are curious about self-publishing and want to learn more about how we can help, check out our Self-Publishing Services.
Weller Smith Design is a Full-Service Boutique Design Agency that provides publishing, self-publishing, branding, web design, and strategy services. We pride ourselves in being the Boutique Agency of choice for Thought Leaders like you.
