LeAnna is CEO, Founder, and Executive Creative Director at Weller Smith Design, an award-winning Boutique Design Agency. With over 20 years of experience in the design and publishing industry, she received the 2020 Top Graphic Designer of the Year Award from The International Association of Top Professionals and was included in the 2021 People to Watch Issue of GDUSA Magazine.
Before starting WSD, LeAnna worked for LaPlaca Cohen, where she designed marketing and event materials for The Met, American Museum of Natural History, The National Gallery of Art, The Philadelphia Museum of Art, and more. She also worked at Artisan Books, where she designed high-profile cookbooks, coffee table books, and the full line of Audubon Calendars.
Striking out on her own, LeAnna continued to work with high-profile clients, including Food & Wine Magazine, Travel + Leisure Magazine, Daryl Roth Theatre, Rizzoli, Abrams, Stewart Tabori & Chang, All in Together, and more.
Over the years, WSD has continued to work within the corporate and cultural sectors and has expanded its reach to include thought-leaders, non-profits, and small businesses. LeAnna and her team elevate their client’s brand presence to attract other high-profile businesses and scale their brands across all mediums, including print, web, publishing, and products.
LeAnna is on the Board of Spark Design Professionals, a former mentor for Women Who Create and continues to work with mission-driven companies.
She is the creator of Productologie by Weller Smith Design® and is also the host of Creatively Speaking, a videocast on YouTube. LeAnna recently launched her publishing imprint, Lowercase Ink, to bring small personal projects and collaborations to life.